There is a clear distinction between object and image. Simply put, an object is voluminous, whereas an image is flat; an object is singular while an image is replicable; the object is an original and the image is a representation. As technology progresses, our world has expanded through computer screens, cellular phones and social media. Flat, rectangular formats reveal an endless bounty of imagery, yet we are unlikely to physically encounter the majority of the objects they represent.
The historic role of the image is to serve the object, act as a memory and visual point of reference for an object that exists in the real world. By immortalizing an object in an image, we are able to utilize digital media for marketing, sales, presentation, etc. Digital purchasing platforms in which the purchase is subject to an image of the item are a serious threat to physical shops, in which tangible objects await their potential buyer. Digital imagery is no longer bound to light-exposed film; it is not dipped in a chemical solution and set on chrome paper. Digital imagery is a layout of pixels that can flexibly shift and change. Nevertheless, this imagery instills a sense of credibility by force of its historic role.
The works presented in this exhibition wish to examine the duality of objects shifting from reality and imagery, the gaps between them, and the relationships between representation and original.
The digital image is no longer bound to film exposed to light, it is not immersed in chemical material and is fixed on chromo paper. A digital image is an array of highly flexible pixels that can move and change. Yet this image enjoys a sense of reliability because of its historical role. In this exhibition we want to examine the duality of objects between reality and image, what are the gaps and what is the relationship between representation and origin?
Head Curator, Binyamini Center Galleries: Shlomit Bauman
Exhibition Design: Shira Keret & Itay Laniado
Website Design: Shira Keret & Itay Laniado
Graphic Design: Keren & Golan Studio
Construction: Shay Castel
Photography: Aya Wind