Wrinkled Imagery examines the meaning of imagery in our time.
The project binds contemporary consumerism, primarily focused on online shopping and recognition of items via flattering imagery, and the illusion surrounding the product at the time of its presentation.
Our initial interaction with the object we wish to purchase takes place in an "object dating site" of sorts; we take in the description of the product, its measurements and materials, and our choice is eventually affected by the way it looks.
We live in an age that wavers between virtual and real.
A generation of internet travelers, turnover overpowering quality. Material becomes nothing more than a representation, and imagery is the primary factor in our falling in love with an item. Some of the objects we purchase are layered with marketing that sells us an illusion of an experience that fades after purchasing. Wrinkled Imagery is a representation, a proposal, for an image embedded in an object.
Industrial Design Master's Program, Bezalel