Parallax is a three dimensional font that translates the rules and minimalism of the modern "Haim" font into 22 three-dimensional sculptures.
Any movement of the viewer reveals new shapes, new three-dimensional and two-dimensional representations of the Hebrew alphabet. Only in one specific spot do all angles align, points converge and the objects appear flat, two-dimensional, overlapping with the outline of the two-dimensional font. It is a new type font, existing in the three-dimensional space, forging a new interaction with the viewer.
Much like the designer Pesach Ir-Sahy's path in designing the "Haim" font, the minimalist, polygonal design of the three-dimensional font relies on division of three, characteristic of the Hebrew letter, the result of an attempt to use the bare minimum in order to express the volume of the letter in a given space, while using straight lines and the most basic of geometric shapes.
The letters appear differently from every angle. In order to examine the interaction and shapes at different angles, the figures were re-entered into a computer program. The outline that each letter leaves at different angles created a new two-dimensional font in which weight is not distributed from light to heavy, but rather according to the perspective of the viewer. This font allows for a controlled level of font readability or distortion. In the later stages of the font's retranslation from three dimensions into two, the different weights of the two-dimensional font were layered, once more creating a new two-dimensional representation of the Hebrew letter. The added opacity to the layers creates an X-ray-like image of the font, an anatomic two-dimensional representation of the three-dimensional font; a font in and of itself.
The font and its variants, flat and voluminous, were named after the optic phenomenon that enables object readability at certain angles. Parallax: the perceived change in the relative location of two points, resulting from a shift in viewer perspective
The Department of Visual Communication, Wizo Haifa